VIA Studio
Works done as a junior designer during my time in VIA Studio.
VIA Studio
5 months
October - February
Junior Designer
Full highlight reel of VIA Studio’s works for 2021.I had the opportunity to work on the highlight reel for VIA Studio for their works in 2021. My involvement includes working on the animation and motion design for products, adding shadows to create little movement, and including web design work in mockups. The main goal is to showcase the graphics and visuals of the works with motion assisting the movement from brand to brand.
Highlight Reel
Promote the works of VIA Studio and showcase their works for 2021.
ScholarRx campaigns ran from November 24th to November 30th, 2021. They aimed to maximize reach and frequency and drive conversions for North American Medical students by offering discounts on new subscriptions and extensions.
I combined their brand colors with traditional Thanksgiving colors and the brand’s rectangular shapes to help with quick scanning and readability for their CTAs. I kept the design simple and playful across their Facebook and Instagram Ads, Google Ads, and Email Campaigns.
ScholarRX
Digital Campaigns
The 2021 Black Friday/Cyber Monday campaign increased by 35% compared to the 2020 campaign. It led to a recorded return on ad spend of 9.5x
I was tasked with visually assembling the case study for Mr. Boston, one of VIA Studio’s clients, for VIA Studio’s website. One of the photographers at VIA took the photos, and grouping them by theme, color, and drink was a consideration when creating the vertical photo collage of their products.
Mr. Boston’s Case Study
Displays the visuals and organization of the photography that VIA Studio has done for Mr. Boston and its drinks.
WARE often provides informational video guides and blog articles for its users and newcomers seeking information on fixing or repairing various appliances. Create blog headers and offer essential wording to assist users in locating the correct blog for the information they need. Keeping the brand look cohesive helps with cross-linking with their YouTube channel, website, and SEO.
Ware’s Blog Headers
Maintain brand standards consistently for ease of use for organic search engine results.
Organic search traffic increased by over 120% for newly updated web pages, and there was a 200% increase in organic search for product categories.
Atria Senior Living was revamping its Coterie brand, and I was tasked with helping the Senior UX Designer elevate the existing website. My tasks included creating the wireframes, resizing and retouching photos, updating the typography and texts, and prototyping the pages to help present the proposed redesign to stakeholders.
Atria’s Website
LOOKING AHEAD
Retrospective
MEASURING SUCCESS
Under the senior designers' tutelage, I learned a lot about working cross-functionally with other teams. They also hosted design sprints to elevate my design process in Adobe Creative Cloud applications.
I learned a lot about working for stakeholders, clients, and other teams and how this culminates in my work as a designer. Working with different types of businesses also allowed me to work on the creative and ideation process as a designer.
Takeaways.
Collaboration— Continuous feedback from the designers as well as working with the strategy, development, copywriting, and marketing team helped me broaden my views and ideation process as a designer.
Support Role— Playing a support role for the other designers was a learning experience that allowed me to develop deeper design explorations, bounce off ideas, and see how experienced designers handle critiques, cross-functional teams, and explorations of ideas.
Development Phase— Many of my works are still in the developmental phase, and it helped me learn how many designs can never see the light of day. But working on them and understanding life as an agency designer was truly an unforgettable experience.